Small is Beautiful Here in Japan

What does my Japanese friend admire about my flower garden?  The tiny wild flower growing in the crack of the pavement.  It's doing it's best to make its small world beautiful.  Of all the nations helping after the tsunami, another friend says what she appreciates most is the help from several small and relatively poor countries.  They didn't do the most, but they tried the hardest.  The birthday present most appreciated is a home-made cake.  It took effort, but it doesn't make my friend feel obligated.  We may look at someone who is working hard at a seemingly meaningless task and think, "What a waste of time."  A Japanese person would likely say, "He's trying very hard, isn't he."  Just let a new arrival here try to speak a few words of Japanese, and he will be overwhelmed with appreciation.  Japanese love effort, while Americans love results.  We look at the big picture, while they look at a small detail.  They are lovers of the obscure.  We can't be satisfied if the skyline isn't beautiful; but they can find beauty in a corner...something struggling to contrast with its surroundings.  What does this have to do with marketing?  Are you a small business-to-business company with a willingness to work hard?   Are you a marketer of a niche product?  You may find a ready audience here.  Contact us at www.noah-digital.co.jp/english/ for help marketing in Japan.