Sunday, February 19, 2012

Give me the simple life...a plea from Japan

If Americans can make something hassle-free, we will.  We always take the easiest, most pain-free way.  This approach isn't very respected in Japan.  Here, a certain amount of complication and suffering adds value to otherwise mundane duties.  For example, there doesn't seem much need to make taking a child to nursery school an especially difficult task.  But why should nursery school be easy?  What do we mothers want, a free ride?  In my son's new school, mothers must make various various bags and handkerchiefs of exact dimensions, preferably all from the same material. (For the hopeless mothers like me, we have to pay a professional to make these.)  Certain items must go in each bag; for example, chopsticks go in the hand-made chopsticks bag.  In addition, there is something called an "obento" or home-made lunch that would blow the mind of the average American mother.  These are so elaborate and time consuming to make that after all, it seems better just to keep the child at home, quit work and go on welfare.  But all this is nothing compared to my son's previous school which required mothers every morning to write down the child's temperature, what the child ate for breakfast, the time of his/her last poop and last pee, the time he/she went to bed and woke up and other fun facts.  They weren't as tough on bags, though you had to carry away your child's dirty diapers at the end of the day. Now, this is just one small area of life, but when you put all the areas together, it makes for a lot of effort everyday just to do ordinary things.  The marketing application?  Make it easy for Japanese people to find out about and order your product!  (For example, don't make them wade through Google-translated nonsense.) Here shopping is a beloved hobby and source of fun and relaxation, a grand departure from the rest of life.  So, contact us for help making things simpler (even fun) for Japanese customers at noah-digital.co.jp/english/.

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