High-Tech Japanese Style

Is Japan high-tech?  It's a hard question to answer.  I am constantly surprised by the many people here who aren't computer literate.  While my parents, who are in their mid-to-late 70s, love their computers, Facebook, e-mail, YouTube, etc., I have never met older Japanese people like that.  Even more interesting is that many Japanese in their 20s and 30s only have access to the internet via their cell phones.  In fact, a cell phone social networking site called Mixi has been popular here for years.  So, in that way, Japan was ahead of smart phones since people here have been accessing the internet via cell phones and sending text messages for a long time.  But on the other hand, many of these high-tech cell phones users wouldn't know how to attach a document to an e-mail sent via a computer.  My volunteer group created a cell phone website to reach the many people here who will only be looking at the internet through the tiny screen of their cell phone.  We also find Mixi to be far more effective at this point for reaching people than Facebook or Twitter.  So, if you define high-tech more by cell phone technology than by computers, young Japanese are leading edge.  Contact us at www.noah-digital.co.jp/english/ for marketing help in Japan.